“Talking is Teaching: Talk, Read, Sing” is a public awareness and action campaign that helps parents recognize their power to boost their children’s early brain and vocabulary development through simple, everyday actions – like describing things while walking outside, or singing songs together during bath time. Using books, parent videos, text messaging, social media, and information from expert partners, Talking is Teaching empowers parents and caregivers with fun and easy ways to improve their babies’ learning.

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About Talking is Teaching


Talking is Teaching is a campaign of Too Small to Fail, an initiative of the Clinton Foundation. Learn more about Too Small to Fail here.

First 5 California also developed a ‘Talk.Read.Sing.’ campaign in 2013. The First 5 California campaign has a similar goal with a focus on raising awareness specifically in California about early brain development and encouraging parents and caregivers to talk, read and sing to their children from birth. You can learn more about First 5 California and their campaign at first5california.com/parents.